Fangio's victory onboard a green Chevrolet coupe was also the first title won by the brand. Fangio's run on TC was relatively short, but he won its first title in the category in 1940, the "Gran Premio Internacional del Norte", a 9,500-km length race between Buenos Aires and Lima. The birth of the racing car series Turismo Carretera (that would become very popular) encouraged GMA to compete with its models, with some legendary drivers like Juan Manuel Fangio being sponsored by Chevrolet. The factory opened in 1940, producing not only vehicles but refrigerators (under the "Frigidaire" brand), and automobile components such as batteries. Those lands were the property of the Central Argentine Railway. In 1939, GMA acquired a 190,000 m 2 (2,000,000 sq ft) site in General San Martín Partido of Greater Buenos Aires to establish another factory. Three years later the company produced 120 vehicles a day, with Chevrolet also supplying " colectivos" (buses) for passenger public transport. 1939īy 1931, GMA manufactured in Argentina products from its complete list of brands. The San Martín factory under construction, c. In February 1926, the company reached 10,000 units produced. Īpart from Chevrolet, GMA expanded its range of brands in Argentina, with the addition of Oldsmobile (assembled), Cadillac, and LaSalle (imported). At the end of 1925, 7,930 cars and 521 trucks had been sold through 100 official dealers. By then, Argentina had a population of 10 million inhabitants and only 180,000 automobiles so the demand for those vehicles would increase in subsequent years. Only two weeks after its release, GMA received 2,000 orders. That first Chevrolet model had five versions, including 2 and 4-door sedan, voiturette, and a light truck. GMA expanded its business to 400 representatives, selling more than 6,000 units in Argentina. The car, named Campeón was released in 1925 at m$n2,085. The first Chevrolet assembled in Argentina was the Doble Phaeton, consisted of local and imported materials to reduce cost and help local entrepreneurs develop their business.
The company rented a warehouse on Ingeniero Huergo Avenue in San Telmo, supplying it with modern machinery so the new plant was established. In 1924, H&W ceased their representation of Chevrolet in Argentina, selling their contract to GM USA which took over the local subsidiary, therefore "General Motors de Argentina" was established. The first model (a Doble Phaeton) was released in 1924, produced in the Chevrolet factory near Dársena Sur of port of Buenos Aires. The history of GM in Argentina can be traced to 1922 when Hampton and Watson (that commercialised in Argentina cars bought and imported from General Motors signed an agreement with the parent company to begin assembling the first Chevrolet models in Argentina, importing the majority of their components from the US, then assembling the cars in the country, only adding the seat covers and some minor parts. Ĭhevrolet Doble Phaeton, the first model assembled by GM in Argentina, running on dirty roads From then on, GM has been producing Chevrolet sedans such as the Corsa, Agile, and Cruze. Despite having led the market for quite some time, the sharp fall in sales of the company forced the closure of this in 1978.ĭespite this closure, companies such as Sevel and Renault Argentina got licenses to manufacture Chevrolet pickup trucks in Argentina until 1994, when General Motors re-started operations in the country. With the installation of the San Martín factory production of the first 100% national Chevrolets began, among which the 400, Chevy (both versions derived from the Chevrolet Nova) and the C-10 pickup truck and the Opel K 180. During this period the company manufactured models of the brands Chevrolet, Oldsmobile, Cadillac, Pontiac, LaSalle, Oakland, Marquette, Buick and Opel, the first having success. Years later it would have its definitive installation in the historic site of the Buenos Aires town of San Martín. The company was founded in 1925, almost 17 years after the US plant was created, initially settling in San Telmo and then moving to the neighborhood of Barracas. The seal of GM itself arrived in Argentina in 1922, through two importers that brought to the country the first models of Chevrolet. The company is currently headquartered in Vicente López, Buenos Aires, with its factory located in Alvear, Santa Fe Province. is the Argentine subsidiary of the US-based company General Motors.
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